Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. And with that newfound influence, that generations values are becoming increasingly visible. "We support anyone and everyone who wants to express themselves with makeup. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". You do you, yknow?". HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. If you need help purchasing a product directly from Allure, go to our FAQ. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. retailers. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Do whatever makes you happy." For an optimal experience visit our site on another browser. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. Start here with our favorite contouring palettes for highlighting and sculpting. R.I.P. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Hear about special editorial projects, new product information, and upcoming events. Why start a makeup line now? CoverGirl's first CoverBoy: 17-year-old YouTube sensation James Charles If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. Companies can also win over younger audiences by making social statements. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Follow Facebook.com/CosmoBeauty. Hmmm well that joke is ruined, but who cares! The Monitor is a peculiar little publication thats hard for the world to figure out. Carly Cardellino was the beauty director at Cosmopolitan. Don't just take my word for it though. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Coverboy - Cosmetics Business For one thing, James has a considerable social media presence in a world that increasingly values social media. Help keep The Christian Post free for everyone by making a one-time donation today. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". GET THEM HERE! Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Given the teens talent with brush and pen, its an obvious pairing. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. You read that correctly: The newest CoverGirl is a boy. Suck Less - Ready Go Ventures - Building the social media businesses "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. In the week since, he lost millions of . No one, that's who. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? TikTok has declared the white eyeliner is back. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . To view this content, click 'Allow and continue'. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. That just means more revenue for them.. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". You can renew your subscription or Get ready for some exciting news. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. And that's exactly what Roncal is bringing to the table this week. It's fun to play with the trends, but you want to keep going back to the classics. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. James Charles is no exception. "Just fingers. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy We Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Here he is with Katy Perry (that highlight tho!!! Original reporting and incisive analysis, direct from the Guardian every morning. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "You owe it to yourself to take the time to discover and have fun," he advises. CoverGirls Instagram posted a video of Charles speaking about his new role. Barbie ad stars a boy for the first time. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. I purchased a glitter and a set of lashes. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. log out. He couldnt be more excited about the news! In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Crypto I am so thankful/excited for everything in store and the support has been amazing, he tweeted. A religious liberty newsletter that is a must-read for people of faith. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. James Charles is no exception. subscription yet. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. James Charles is no exception. contact customer service You may be able to find the same content in another format, or you may be able to find more information, at their web site. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Business, Economics, and Finance. In the company's 55 year history, there has never been a male star in one of their campaigns. To enjoy our website, you'll need to enable JavaScript in your web browser. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. We are trying out Willam's new line of makeup Coverboy. An update on major political events, candidates, and parties twice a week. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Select stories from the Monitor that empower and uplift. We change lives. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. You dont have a Christian Science Monitor One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. Its unsurprising, then, that James himself appears to embody those shifts. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. Evan Ross Katz. James Charles, From 'CoverBoy' to Canceled - New York Times "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Easy, breezy, beautiful CoverBoy? "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Oh, and he just became CoverGirl's first ever CoverBoy! Ad Choices. Here are some of his different makeup creations that prove just how talented he is. Got ten of 'em.". Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. I can't wait to see where this opportunity takes him! One of the makeup industrys largest brands took a big step forward on Tuesday. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Thats right, I am a new CoverGirl.. Does Coverboy cover boy? "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. The model also addressed men profiting off her body. . This is pretty major, if you ask me. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . ", "We instantly became friends," Roncal says of their meeting and longterm bond. "Im happy that I put forth a line that you dont need any brushes for," says Willam. "Everything in life is balance. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. ', This website uses cookies to Please click here to learn how. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. Meet CoverGirl's first-ever CoverBoy, James Charles. And if that means shopping COVERBOY, then hey, it's a win-win. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Whoever said it wasn't easy being green was lying. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. User Agreement and Privacy Policy and Cookie Statement and "I'm aware of the other drag artists with makeup lines . We know that theres been an increased awareness of queer and trans people in our popular consciousness. Sometimes the world is a beautiful place. James, who first earned. Who owns Gatorade: Coke or Pepsi? There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Hmmm well that joke is ruined, but who cares! I think thats a part of the story here, too.. Blueball is a vibrant true blue packed with silver star-shaped glitters. "James Charles is no exception. After DragCon, COVERBOY will be available on shopcoverboy.com. Monitor journalism changes lives because we open that too-small box that most people think they live in. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Our work isn't possible without your support. coverboy makeup name change - kedaksempoi.com CoverGirl Introduces Its First-Ever Cover Boy - Yahoo pic.twitter.com/088HlYBjQI. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. We're in love with CoverBoy James Charles' stunningly spooky Ouija Gem is . This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. Willam wears Coverboy Lip Varnish in TruBlu. 28,431 views Sep 27, 2019 Does Coverboy cover boy? We can't let our kids get brainwashed like this," Benham said. How Bill Clinton, as first gentleman, could reshape role of first ladies. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Love the idea of contouring but don't know where to start? CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. James Charles Is CoverGirl's First CoverBoy. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. CoverGirl names social media star James Charles as its first ever CoverBOY Willam wears Coverboy Glitter Jelly in Roller Rink. We want to bridge divides to reach everyone. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. So its not surprising that its male cosmetics at this point.. His skin and makeup are as flawless as you'd think. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. CoverGirl Signs Its First-Ever CoverBoy, James Charles All Rights Reserved. CoverGirl is giving gender stereotypes a much-needed makeover. Get stories that empower and uplift daily. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? He might not be a household name just yet, but something tells me that he will be soon. 19802023 The Christian Science Monitor. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today Vote for your favorite beauty products now! Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. To make each of them even more personal, the collection also features two glossy lip toppers. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. See the entire range of limited-edition, face, eye, and lip products below. ?? Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Ad Choices. Sep 12, 2019. Promise. Its basically the same thing," Willam tells Elite Daily. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. But the relationship goes both ways. Charisma, Uniqueness, Nerve, and Talent, anyone? One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. "Hopefully, itll also help my beard not shine through." User Agreement and Privacy Policy and Cookie Statement and Drag Queen Willam Launches a Beauty Line Perfect for Any Gender In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. CoverGirl cosmetics names first-ever CoverBoy - nypost.com Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. On men and makeup: CoverGirl announces first 'CoverBoy' About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. Tea. And so are five other '90s tattoo styles. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. But will more men follow his lead? Goldie is a golden base with green undertones and holographic glitter. By continuing to browse the site Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. improve functionality and performance. CoverGirl Signs Its First-Ever CoverBoy, James Charles - ELLE hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. And the first male face of Covergirl brand. I love being extra pic.twitter.com/7Qu1yu8U2P. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. CoverGirl's Newest Face Is a CoverBoy: 17-Year-Old James Charles Get non-boring fashion and beauty news directly in your feed. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post.

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